When we talk about content marketing, most Internet marketers are still cautious of the things. It's probably due to the bad reputation that content marketing has been getting since the last Google Update for the past few years. Then they'd probably join in on the bandwagon too if just these guys who keep seeing in the sidelines realize that content marketing continues to be as strong as social media marketing or link building.
Most on-line marketers consider content marketing is currently extinct and should no more be useful for internet promotion that due to the Penguin, Panda and Hummingbird upgrades. Well, to be precise, the three Google upgrades have not done anything to content marketing in general. What I meant about content that was lousy marketing is about keyword stuffed articles, infographics with a lot of meta-tags and plagiarized posts sent to content aggregation sites as a way to get their websites ranked.
Now, with assistance from the Google upgrades, websites that use awful or plagiarized content are immediately removed from Google's index. This means that however many times a person uses the keywords to find the Seattle SEO consultant unindexed website, it'll never appear on Google's search results again.
With that at heart, is content marketing? The clear answer would be yes, content marketing is still a profitable and feasible method for marketing your web site's internet presence. Nevertheless, there really are a few things necessary as a way to advertise your content without getting into trouble with the junk police of Google:
- Avoid using meta tags and a lot of keywords in your content - When writing posts, you can just put at least one or two key words inside the article. Any more than three or four is regarded as keyword stuffing and this will certainly damage your website's rankings.
- Do Not plagiarize content - Now, most individuals genuinely believe that plagiarizing content means using posts that have been already posted online. Actually, when you utilize any type of content from the Internet and put it to use for your own, then you are already established guilty of plagiarizing content. The only method is mainly for you to compose or create this content on your own.
- Understand that content marketing is only one aspect of online marketing or Search Engine Optimization. There are several other items that you are able to do that can help with the positions of your website. Away- On and page -page SEO are just a few of many Search Engine Optimization techniques that most people take for granted.
- When in doubt, research - When you're stuck in a recession while attempting to generate great content for your company or web site, then it is time to put in your thinking cap and research about good issues to discuss for your content. It's possible for you to take a look at the issues which are notably trending today. Don't forget once you've managed to post it online, to begin a discussion.